Hi, I'm Hyokyung
Interaction designer designing product experiences
around how people sense, trust, and navigate systems.
I turn invisible friction points into clearer interactions and experiences.
Hi, I’m Hyokyung Ma,
a product designer based in SF.
I design product experiences around how people sense, trust, and navigate systems.
I turn invisible friction points into clearer experiences.
Hi, I’m Hyokyung Ma,
a product designer based in SF.
I design product experiences around how people sense, trust, and navigate systems.
I turn invisible friction points into clearer experiences.
hyokyung ma |
PRODUCT DESIGNER
Designing
product experiences
around how people
sense, trust, and
navigate systems.
I turn invisible friction points into clearer interactions and experiences.
product experiences with:
Product Design
Branding Strategy
Physical/Spacial Interaction
Selected Projects
Beyond the Nose
Designing for when one sense is not enough.
Product Design · Experience Design · Speculative Product Concept · 2026
Behind the AI Chat
Making privacy risks more visible in everyday chatbot use.
Responsible AI · Mentored by IDEO · Prototyping in Progress
Beyond Physical Metrics, Apple Health
Turning body signals into emotional awareness.
Health Tech · UX Research · Prototyping in Progress
Google Classroom, Reorganized
Aligning digital course organization with real classroom rhythms.
UX Design · Information Architecture · Concept 2025
STAy & PLay for Staples
Repositioning Staples from office supplies to creative support systems.
UX Design · Brand Strategy · Concept 2025